INK BUTTER
A tattoo aftercare brand I created and built from the ground up, spanning brand identity, product development, packaging, content, and community growth.
Founder, Brand & Creative Direction, Product Development, Community & Content Strategy
Project context
I created Ink Butter from the ground up as a tattoo aftercare brand, leading the identity, packaging, product development, marketing, website, content, and community strategy.
Scope of Work
- Brand identity & visual system
- Logo design collaboration
- Packaging design
- Website design
- Content strategy & daily publishing
- Marketing creative & campaign execution
Product Development
Worked directly with a chemist to develop the aftercare formula, overseeing formulation iterations, testing, positioning, and translating product benefits into culturally relevant brand storytelling.
Community & Growth
Built an engaged following through daily tattoo art, culture, and storytelling, helping establish Ink Butter as an authentic voice within the tattoo community and earning coverage in Complex and other publications.
Outcome
Ink Butter grew into a recognizable niche brand and gave me hands-on experience building a physical product and brand from concept through audience growth.